Free tool · Small business automation
What slow follow-up is actually costing you
Plug in your lead volume and response time. See an illustrative monthly gap versus a five-minute first reply—then close it with lead intake automation or missed-call text back.
Estimated monthly revenue left on the table
$35,200
- At your current speed
- $4,800/mo
- At ≤5 min first reply
- $40,000/mo
- Annual lift (illustrative)
- $422,400
Illustrative only—uses conservative decay vs a five-minute baseline. Your mix of lead quality and channel will change the numbers.
Fix it with lead intake automationFAQ
What is speed to lead?
Speed to lead is the time between a prospect inquiring (form, call, SMS, chat) and your first meaningful reply. Faster first contact usually lifts contact and close rates.
Why use five minutes as the benchmark?
Industry studies consistently show sharp drops in qualification odds after the first few minutes. Five minutes is a practical target once automation handles after-hours and peak volume.
How do I actually get under five minutes?
Automate acknowledgement and CRM logging on every channel, then escalate untouched leads. Start with lead intake automation or HVAC/plumbing missed-call text back.